AI in Legal Marketing: Leadership, Risk Mitigation, and Innovation

Join Peter Geovanes, Chief Innovation & AI Officer at McGuireWoods, and Amy Wisinski, Marketing Data Analytics & Technology lead at Winston & Strawn, for an insightful session delving into the forefront of AI and its transformative impact on legal marketing, including uncovering innovative ways to leverage AI technologies for enhanced client engagement, market analysis, and competitive positioning. Discover who should lead the AI initiatives within your firm and how to effectively navigate this leadership role. You will also gain valuable insights into data privacy concerns and risk mitigation strategies employed by leading firms and learn practical approaches to mitigating potential AI-related risks in legal marketing.

 

Through an engaging presentation and real-world examples, participants will emerge with a deeper understanding of AI's role in legal marketing and the strategies necessary to harness its transformative power effectively. Don't miss this opportunity to stay ahead of the curve and unlock new possibilities for growth and innovation in your legal marketing endeavors.

Peter Geovanes, Chief Innovation & AI Officer, McGuireWoods

Amy Wisinski, Senior Manager, Marketing Data Analytics and Technology, Winston & Strawn LLP