Phoenix: Business Development for a Profitable Practice: Adapting Plans to Weather Any Storm

Business Development for a Profitable Practice: Adapting Plans to Weather Any Storm

Hosted by LMA Phoenix

October 21, 2021
11:30 - 12:30 MST

The world may be heading towards the end of the COVID-19 pandemic, but its impact is still significant. No one is certain what to expect next. And that isn’t the only uncertainty. We know that more storms lie ahead: possibly Category Five hurricanes like COVID-19 or widespread economic challenges; perhaps smaller storms that may affect only individual attorneys, law firms, or practice areas.

But here’s what we know for sure: attorneys and law firms need to continue to build strong practices, even in uncertain times.

Business Development for a Profitable Practice: Adapting Plans to Weather Any Storm will help you determine how marketing professionals can support attorneys in:

• Shifting business development plans for continued practice growth in the wake of COVID-19;

• Identifying and anticipating other storms that will affect practitioners and their clients;

• Adjusting business development activity when a storm hits; and

• Adapting to remote and hybrid working and business development with firm clients, contacts, and perhaps even for attorneys as well.

Pricing Information
LMA Members: Complimentary 
Non-LMA Members: $30
Note: Zoom link will be included in the confirmation email.  Please also pre-register on Zoom for the meeting using the link.

Speaker Information

Julie A. Fleming, JD
Fleming Strategic LLC

Julie A. Fleming is the principal of Fleming Strategic, a legal business development consulting firm, through which she helps attorneys to design bespoke business development plans that allow them to build the practice and the lifestyle they want. She practiced law for over a decade, focusing on patent litigation, in firms ranging from 3 to over 2100 attorneys before launching Fleming Strategic. She is the author of three books: The Reluctant Rainmaker: A Guide for Lawyers Who Hate Selling (now in its Third Edition), Seven Foundations of Time Mastery for Attorneys, and Legal Rainmaking Myths: What You Think You Know About Business Development Could Kill Your Practice. A Fellow of the American Bar Foundation, Julie holds a J.D. from the Emory University School of Law, a B.S. from Georgia State University, a B.A. from Vanderbilt University, and a certificate in leadership coaching from Georgetown University.

Julie served as Chair of the American Bar Association Section of Science and Technology Law in 2019-2020 and is now one of the Section’s Delegates in the American Bar Association’s House of Delegates. 

For questions or concerns about your event registration, please contact lmasouthwest@legalmarketing.org.