Northeast: The A-Zs of Law Firm Alumni Programs: From Launch to Tracking ROI

The A-Zs of Law Firm Alumni Programs: From Launch to Tracking ROI

March 27, 2023 | 4 PM - 5 PM

Law firms have a long history of alumni programs that connect to every aspect of the business from marketing to human resources. When done well, these programs can have significant impact on business development and talent acquisition.

Join the Experienced Marketers SIG for a roundtable discussion that will covers everything from the first steps for launching an alumni program through key performance indicators that will help showcase the metrics that leadership will find useful once the program is underway. Our facilitator, Danya Ray, provides practical takeaways for those just entering the alumni programming world, while also sharing best practices for those with established programs. Find out how surveys, consistent engagement, and reporting come together to unlock the full potential of an alumni program that executive sponsors will look forward to hearing about.

LMA Body of Knowledge:  Business Development

Speaker:

Danya Ray
Alumni Relations Manager
Foley Hoag LLP

Danya is a proven thought-leader in the Corporate Alumni space, having developed and launched impactful alumni programs for Greenberg Traurig, Verisk, and Columbia Law School in the past 12 years. In October 2021, she joined Seyfarth Shaw, as an Alumni Relations Manager and was tasked with developing their alumni program from the ground up. Since then, she launched the Seyfarth People and Alumni Network (SPAN) within one year of starting at the firm and hosted 4 in-person alumni events (2 more in May). Her immediate next goals are to launch SPAN to their global alumni and to work with finance to track the revenue generated from SPAN.

Danya holds an M.S. in Corporate Communications from NYU and a B.S. from Northeastern University.

Cost:
LMA Members: Complimentary!
Prospective LMA Members: $25

A Zoom link will be emailed in advance of the event only for paid registrations. Please enable your camera for interactive participation.

For questions or concerns about your event registration, please contact lmanortheast@legalmarketing.org.