Business Development, Competitive Intelligence, Business of Law, Business Intelligence and Analysis, Firm and Practice Strategy and Planning, Content Level, Essential, Content Type, Webinar Recording, Firm Size, All Sizes, Shared Interest Group, Competitive/Market Intelligence SIG, Merchandise, LMA International, Virtual Event, 2021, LMA International | Business of Law, LMA International | Business Development
An Introduction to Marketing Science
An Introduction to Marketing Science
Sponsored by: Competitive/Market Intelligence SIG
Domains: Business Development & Business of Law
BoK Competencies: Firm and Practice Strategy and Planning & Competitive & Business Intelligence
Every legal marketing department is sitting on a LOT of data. But what are we supposed to do with it, and who is going to do it? Learn about the emerging discipline of Marketing Science, its implications, and the skill set needed to build real data-driven insights for your department, your partners, and your firm.
Learning Outcomes:
- Define Marketing Science and identify skills for Marketing Scientists
- Discuss the Tools of the Trade
- Identify insights gained from Marketing Science
Presenter:
Jason Kennedy, Consultant, Wilson Allen
Price:
Members: Complimentary
Prospective Members: $79