Mid-Atlantic LMA Next: Recalibrating from “Non-Lawyer” to Revenue Enabler Elevate Yourself to Elevate Your Firm

Recalibrating from “Non-Lawyer” to Revenue Enabler 

Elevate Yourself to Elevate Your Firm

Wednesday, November 13 | Registration: 5:30 – 6 p.m. ET, Program 6-7 p.m. ET

In this session, Jennifer Johnson and Toni Wells will discuss how to ensure your role as a marketing/BD subject matter expert is realized as an essential component of a sustainable law firm. They will address how to utilize your existing resources and add a few new tools to your playbook to advance the dialogue between law firm leadership and your team of Revenue Enablers™, who are critical to advancing their growth strategies.

Specific topics to be covered: 

• Demonstrating intrapreneurship 
• Aiming for progress v. security 
• Curating wider perspectives and challenging the status quo 
• Becoming a “seer” and facilitating possibility 
• Proactively reporting on performance 

LMA Body of Knowledge:  Business of Law, Marketing Management & Leadership, and Client Services


Speakers:

Jennifer Johnson

Jennifer Johnson, CEO of Calibrate Speaker Bio Jennifer Johnson is the CEO of Calibrate. She has spent two decades inside of, and as a consultant to, law firms. Jennifer helps clients understand the importance of their human capital investments, and to advance the dialog between law firm leadership and the Revenue Enablers™ who are critical to advancing their strategies. She holds a bachelor’s degree in political science from Baylor University, is a Fellow of the College of Law Practice Management and has been recognized as a Global Top 100 Leader in Strategy by LawDragon for four years running. In 2023, Jennifer was recognized as both a top Woman in Business and Best CEO nominee by the Austin Business Journal.


Toni Wells

Toni Wells is a marketing and business development professional with 20 years of experience working in the legal services industry. Toni primarily coaches high-performing lawyers on business development, marketing, and person branding matters. Prior to launching her consulting practice, Toni held business development leadership roles at several prominent international law firms. Toni earned a master’s degree in marketing from Johns Hopkins University and a bachelor’s degree in English from the University of Maryland at College Park. She is an ACC-accredited coach through the International Coaching Federation and a Certified Everything DiSC® trainer.



Location:
Skadden, Arps, Slate, Meagher & Flom LLP
1440 New York Avenue
N.W. Washington, D.C., 20005

Cost:
LMA Members: Complimentary!
Prospective LMA Members: Complimentary!

Thank You to our Sponsor!

For questions or concerns about your event registration, please contact lmamidatlantic@legalmarketing.org