Business Development, Competitive Intelligence, Event Management, Communications, Interactive and Digital Marketing, Message and Strategy Planning, Content Level, Essential, Content Type, Event Recording, Firm Size, All Sizes, Merchandise, LMA International, Educational Event, 2022, LMA International | Communications, LMA International | Business Development
Marketing Campaigns: Team-based Marketing and Business Development
Marketing Campaigns: Team-based Marketing and Business Development
Domain: Communications, Business Development
This session will examine the development and implementation of two global marketing campaigns, focusing on strategizing across multi-functional marketing and business development teams to approach key business issues affecting clients in a cohesive manner. Speakers will discuss shifting their approach from “random acts of marketing” to an organized, thoughtful, multi-disciplinary approach to client engagement through substantive programming. Case studies will include a deep dive into Sidley’s COVID-19 resource center and lawyer task force and Sidley’s Private Funds program.
Topics will include:
- Building (and expanding) an internal, cross-functional team of marketing, business development and creative professionals, including how to address issues when the scope changes
- Leveraging market intelligence, including competitor analysis, and data metrics to examine how clients are receiving content and how it is being absorbed to facilitate additional content generation and further cross-marketing efforts
- Developing an internal communications process, including an alert program for thought leadership to establish awareness throughout the firm
- Designing a 360 approach to thought leadership, including programming, social media, dynamic web content, and other content development
- Intentional thought leadership and how it was woven into existing platforms
- Understand how to deliver a multi-disciplinary approach to client engagement through substantive programming.
- How to leveraging market intelligence to examine how clients are receiving content and how it is being absorbed to facilitate additional content generation and further cross-marketing efforts.
Cynthia D Migliaccio, Senior Marketing Manager, Sidley Austin LLP
Jamie Dawson, Director of US Marketing Programs, Sidley Austin LLP
Price:
Member Price: $59
Prospective Member Price: $79