LMANE Presents: Finding and Showcasing Your Law Firm’s “Purple Cow”: How to Make a Bottom Line Impact in a Recession Environment

Finding and Showcasing Your Law Firm’s “Purple Cow”:
How to Make a Bottom Line Impact in a Recession Environment

February 2, 2023 | 12:00 PM -1:00 PM EST

With a potential recession looming, legal marketers will be looked to as value-added drivers of bottom line revenue growth. But in an environment with a steadily decreasing pool of available work and a growing number of capable competitors, how can marketers tackle this seemingly insurmountable task?

Named after Seth Godin's 2003 book, "Purple Cow: Transform Your Business by Being Remarkable," this session will be a helpful guide to senior and junior-level legal marketers alike - equipping the former with a keen eye for spotting their firms' key differentiators and the latter with an understanding of the function-specific tactics they can implement to better highlight the factors that make their firms a "Purple Cow."

A Zoom link will be emailed prior to the event.

Body of Knowledge:  Business Development, Business of Law

Cost:
LMA Members: Complimentary
Prospective Members: Complimentary

Panelists:

Joe Giovannoli
Founder and CEO
9Sail

Joe Giovannoli is the Founder and CEO of 9Sail, a lead generation and search engine optimization firm focused on the legal industry. Since its founding in 2015, he has led 9Sail on its trajectory as a fast-growing digital marketing firm specializing in the professional services sector. Today, 9Sail serves some of the most well-respected law firms, as well as powerhouse boutique firms, across the U.S. - helping them fuel revenue growth with its search engine optimization, pay-per-click advertising, content marketing and digital public relations offerings.

Stephanie Grober
Content and Public Relations Manager
Horowitz Agency

Stephanie Grober is the Content & PR Manager at Horowitz Agency, an integrated marketing and public relations agency with offices in Los Angeles, New York City, and Vancouver (B.C.). Her team works with law firm clients ranging from BigLaw to boutiques, designing and executing content and communications strategies that generate bottom-line growth in measurable ways. Leveraging deep relationships with the press, she delivers high-quality earned media placements for clients and utilizes her extensive marketing background to amplify these results through a multi-channel approach. Stephanie joined Horowitz Agency in 2021 after serving as Marketing and Communications Manager for a Top 50 accounting firm in New York City.

Michael Murray
Chief Marketing Officer
Tully Rinckey PLLC

Michael P. Murray is the Chief Marketing Officer for Tully Rinckey in Albany, N.Y. Michael brings over 20 years of professional services marketing experience, and his diverse background includes advertising, direct marketing, website development, social media and email marketing, business development, proposals, collateral, press releases, and database management. Michael is responsible for building and implementing innovative marketing and public relations strategies that support the firm's growth plan, and support the attorneys across the firm's practice areas and industry specializations.

Lynn Tellefsen-Stehle
Co-Founder and Chief Strategist
Structura Strategy Group

Lynn Tellefsen-Stehle is co-founder and Chief Strategist of Structura Strategy Group and a legal marketing and business development expert who provides consulting to law firms in multiple areas, including direction, planning and execution oversight of marketing and business development operations, systems and teams. She has a proven track record for leading initiatives focused on client retention and growth, revenue generation and improving profitability and has also been successful in developing and launching high technology systems, apps, and websites. Lynn has a strong competency in digital marketing, systems design and deployment, and project management. She is a builder and leader of agile, cross functional marketing teams, certified by ICAgile in Marketing and Leadership.

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