Kentucky: From CRM Selection to Success

From CRM Selection to Success

Wednesday, April 9 | noon - 1 p.m. ET

Not all CRM systems are the same - and neither are any law firms. Each firm is different with its own unique requirements, needs and budget.

In addition, respected researchers suggest that up to 70% of CRM implementation fail to meet expectations. A failed CRM implementation can be extremely costly, not just in terms of the financial expense, but also because of lost time, resources and credibility. Also, you don't often get a second chance to succeed after a failed CRM implementation.

This means it’s critical to get system selection right.

The good news is CRM success is possible. If you simply follow a few critical steps before and during the selection process, you can ensure that you select a system that will help you achieve your firm’s goals, enhance adoption and provide value to your users and return on your firm’s investment.

No matter what size your firm is or whether it’s your first CRM implementation or you’re contemplating switching systems, this presentation will provide insights and ideas to help you navigate the selection process and implement it successfully to get real results and ROI.

Chris Fritsch, CRM Success Consultant and the Founder of CLIENTSFirst Consulting, will discuss how to choose the right CRM for your firm, from initial requirements gathering and needs assessment to final vendor negotiation, selection and implementation. She will also provide actionable tips and share information, ideas and best practices for ongoing success.

In-Person Location:
Our presenter will be attending virtually, but this will be an opportunity to interact with your LMA colleagues in person at:
500 West Jefferson Street
Floor 23 - McBrayer Law Firm Conference Rooms
Lexington, KY 400202
Lunch will be provided.

Virtual Location: 
Virtual attendance will be available via Zoom Webinar - the link will be provided upon registration.

Cost:
LMA Members: $20
Prospective Members: $40

Speakers:

Chris Fritsch
CRM Success Consultant and Founder
CLIENTSFirst Consulting

As a CRM Success and Business Development Technology Consultant, Chris Fritsch works together with leading professional services firms across the country to help them select and implement the right Client Relationship Management and eMarketing solutions to support their marketing and business development efforts and maximize value and return on investment.

Chris frequently writes and speaks on legal marketing, technology and business development topics including CRM, email marketing, data quality and competitive intelligence. She is also the author of a leading CRM blog at CRMSuccess.net.

For her contributions to thought leadership in the industry, she was named among the top 10 Marketing and Business Development thought leaders in the JD Supra Readers’ Choice Awards and was named as a Go-To Thought Leader by the National Law Review.

In recognition of her achievements as a consultant and business contributions to the legal profession, Chris was inducted as a Fellow of the College of Law Practice Management in 2017.

Before founding ClientsFirst Consulting in 2007 Chris was a top sales professional and leader. She also worked as a business developer and an in-house Legal Technologist for an Am Law 50 law firm based in Atlanta.

Chris received her law degree from Emory University School of Law in Atlanta, GA, where she served as Managing Editor of the Emory International Law Review, as well as student and faculty technology consultant.

Before venturing into Law, Technology and business development, Chris owned and operated a chain of restaurants in Jacksonville, Florida.

For questions or concerns about your event registration, please contact lmasoutheast@legalmarketing.org