Business of Law, Midwest Event, Indianapolis Event, Event Format, Virtual Event, Event Type, Educational Event, Event
Indianapolis: Set Yourself Up for Success: Tips on How to Manage the In-House and Agency Relationship
Indianapolis: Set Yourself Up for Success: Tips on How to Manage the In-House and Agency Relationship
April 7, 2022 | 12:00 PM Eastern
In-house and agency legal marketing professionals work on a variety of initiatives to help law firms attract clients and increase revenue. Learning when, why and how to engage in relationships with firm and agency partners can greatly impact the success of a firm’s marketing strategy. Our panelists will share their experience and tips to maximize these relationships.
Body of Knowledge (BoK): Business of Law
Location:
Zoom
Cost:
LMA Members and ALA Member Guests: Complimentary
Prospective LMA Members: $35
Note: Make sure to click all the way through registration in order to receive a confirmation email that will include the Zoom link.
Sign up to receive emails and news from Indianapolis.
About the Panel:
Taryn Elliott - Director of Client Success and Marketing- Legal Internet Solutions Incorporated
Taryn Elliott supports professional services firms to drive revenue through marketing activities. In her role as LISI’s Director of Client Success + Marketing, Taryn works with clients on marketing strategy, content creation, and CRM implementation, in addition to managing LISI’s own marketing efforts. Combining an analytical nature with creative ambition, Taryn focuses on creating marketing solutions that speak to a client’s target audience. With over 20 years of marketing experience for professional services firms, including a decade in-house at small-to-midsize law firms, she understands that implementation is the key to success. Therefore, Taryn is constantly searching for processes that effectively and efficiently transform strategy into action.
Aaron Reiter - Director of Website & Analytics- Faegre Drinker
Aaron’s focus at Faegre Drinker is at the nexus of marketing technology, relationship intelligence and user experience. Developing and managing a full spectrum marketing tech stack for a global firm has placed Aaron in the position to act as the primary contact for vendors related to these systems and initiatives. Aaron has also served as an SME or ancillary contact to many other firm vendors where the project or system is actually owned by others.
Jack Messer - Brand & Creative Manager- Ice Miller
In his role as Ice Miller’s Brand and Creative Manager, Jack Messer oversees top-level brand development, including traditional and online advertising, custom marketing campaigns, website visuals, podcast and video production, and branded event support. Jack manages the graphic design team, as well the firm’s relationships and collaborative efforts with various creative vendors and agencies.
Jack has been with Ice Miller for more than eight years and is well-regarded for his sharp design aesthetic—designing everything from print and digital content marketing guides for various markets to emails that were sent to audiences of 50,000-plus.
Prior to his tenure at Ice Miller, Jack worked for a media group based out of Indianapolis. He also taught as an Adjunct Publication Design Professor in the Pulliam School of Journalism at Franklin College for three years.
For questions or concerns about your event registration, please contact lmamidwest@legalmarketing.org.