Business Development, Client Feedback, Competitive Intelligence, Communications, Message and Strategy Planning, Reputation Management, Content Level, Essential, Content Type, Event Recording, Firm Size, All Sizes, Merchandise, LMA International, Educational Event, 2022, LMA International | Communications, LMA International | Business Development
How Journey Maps Fuel Content Strategy
How Journey Maps Fuel Content Strategy
Domain: Business Development, Communications
Law firms and businesses across industries are looking to their customer experiences for opportunities to differentiate themselves, gain market advantage, and find relief from the never-ending pressures of commoditization and price compression.
Client journey maps help paint a picture of clients’ current experiences and, when done right, can uncover a better way of anticipating and serving their needs. In this session, Kat Kollett, Director, CX Strategy at One North, and Kevin Leahy, Director, Brand & Content Strategy at One North, will discuss best practices for creating end-to-end client journey maps. They will also explore how these tools should affect brand, content and marketing strategy in order to truly propel the firm forward.
- Create an insightful and actionable journey
- Leverage a journey to inform how content should be delivered to clients
- Improve their brand and content strategy
Kat Kollett, Director, CX Strategy, One North
Kevin Leahy, Director, Content & Brand Strategy, One North
Price:
Member Price: $59
Prospective Member Price: $79