Business Development, Responding to Written Request for Proposals, Sales Techniques, Client Services, External Client Communications and Feedback, Content Level, Essential, Content Type, Event Recording, Firm Size, All Sizes, Merchandise, LMA International, Educational Event, 2022, LMA International | Client Services, LMA International | Business Development

How Did They Do It? Subscription-based Offerings and Productization in Legal: A New Revenue Source and Sales Tool

How Did They Do It? Subscription-based Offerings and Productization in Legal: A New Revenue Source and Sales Tool

Domain: Client Services, Business Development

Eversheds Sutherland, Jackson Lewis, and many others in the legal space are successfully leveraging client-facing on-demand learning to forge deeper relationships, meet previously unmet client needs, and differentiate themselves in the marketplace. These firms have generated a recurring revenue stream via a subscription-based model and have positioned themselves to realize scalable growth.

In this session, we’ll take a closer look at one of the hottest trends to emerge recently: using a subscription-based model to generate new revenue streams, serve as a differentiator in the marketplace and support business development.

We’ll talk with Anusia Gillespie, former Director of Innovation at Eversheds and current VP at UnitedLex, about her experience creating these on-demand offerings and the many lessons learned along the way. This compelling discussion will be led by Steve Gluckman, CEO of SkillBurst Interactive, who has partnered with and supported multiple global law firms and others to plan and implement these modern-day digital product offerings.

The session will outline the opportunity that this kind of initiative presents, explore a variety of successful client implementations, and examine best practices for planning, creating, and delivering these products.

Learning Outcomes:
  • Understand the many facets and benefits of subscription-based and productized legal offerings
  • Explore real-world law firm productization examples and scenarios
  • Learn how to successfully implement similar offerings
Presenters:
Steven Gluckman, CEO, SkillBurst Interactive
Anusia Gillespie, Solutions Leader, VP, UnitedLex

Price: 
Member Price: $59
Prospective Member Price: $79