Marketing Management and Leadership, Firm Organizational Structure and Dynamics, Management of Individual Personnel, Content Level, Essential, Firm Size, Firm Size: Small Firm, Firm Size: Medium Firm, Firm Size: Large Firm, Event Format, Webinar, Event, LMA International, Upcoming Webinar| Marketing Management & Leadership, 2022
Elevating Diversity: How Diverse Marketers Become CMOs
Elevating Diversity: How Diverse Marketers Become CMOs
Date: April 7, 2022
Time: 12:00 pm CT
Sponsored by: DEI SIG
Domain: Marketing Management and Leadership
BoK Competencies: Management of Individual Personnel & Firm Organizational Structure and Dynamics
This panel will feature two diverse CMOS, a diverse
CMO-turned-consultant, and a diverse senior marketing manager who aims to
become a CMO. Discussion will include how each of them have risen (and are
intentionally rising) through the ranks, what they look for in their teams, and
what it means to be one of few diverse professionals in the top job in our
profession. We will also talk about retention of diverse talent in the
industry, at every level, to ensure there will be greater diversity at the top.
Learning Outcomes:
- Discuss barriers to diversity in legal marketing
- Identify opportunities for diverse legal marketers at every level.
- Understand strategies that have helped diverse marketers rise to the top.
Presenters:
Price:
Members: Complimentary
Prospective Members: $59