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Chicago: Building Effective Presentations and Proposals : What’s Working (and What’s Not!) in 2024

Chicago: Building Effective Presentations and Proposals : What’s Working (and What’s Not!) in 2024

Event date: 10/29/2024 12:00 PM Export event


Building Effective Presentations and Proposals
What’s Working (and What’s Not!) in 2024

Tuesday, October 29 | 12 - 1:15 p.m. CT

Creating proposals and go-to-market presentations can be daunting for legal marketers. Without sufficient information from lawyers, easy access to relevant firm-approved materials, or resources to help with the ins and outs of formatting, the process can feel stressful and inefficient. Even more so in today’s day and age, where clients’ own time and resource constraints combined with increased law firm competition demands marketers get creative in finding pithy, polished ways to demonstrate value.

Please join LMA Chicago and Astute Review for a program focused on all the elements of successful proposals and presentations – from brand consistency to content– featuring unique voices from both inside and outside the legal industry. Moderated by James Hirchak (founder of Astute Review), the full panel includes: 

Megan McKeon - Director of Business Development @ Clark Hill 

Megan M. McKeon, a licensed attorney, has more than two decades of experience in law firm marketing and administration. At Clark Hill, she leads the strategic creation and implementation of new business and client growth efforts, working with the firm’s experienced business developers. The Business Development team collaborates with practice groups across the firm to create and execute approaches to win new work and maximize business potential from targeted clients, including by developing and managing client teams, facilitating client interviews, creating client pursuit programs and cross-selling efforts, and implementing impactful business development and client service training. Prior to joining Clark Hill, Megan served as both a marketing and business development leader and practice management professional at a variety of large and mid-sized law firms. Megan regularly speaks on legal marketing and firm administration topics. She co-chaired the 2023 LMA Annual Conference Advisory Committee and is a member of the LMA Education Advisory Committee.

Philip Winterburn- Chief Strategy & Product Officer @ Beam 


Sarah McHugh - Former CMO @ Huron Consulting 


Pat Flynn, Senior Proposals Manager - McDermott Will & Emery


Following the program, attendees are encouraged to stay for a quick demo from Astute Review

LMA Body of Knowledge: Business Development


Location:
Sheppard Mullin
321 North Clark Street
32nd Floor
Chicago, IL 60654

Cost:
LMA Members: Complimentary!
Prospective LMA Members: $25


Thank You to Our Sponsor!


For questions or concerns about your event registration, please contact lmamidwest@legalmarketing.org

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