Communications, Content Level, Essential, Content Type, Event Recording, Firm Size, Firm Size: Small Firm, Firm Size: Medium Firm, Firm Size: Large Firm, Merchandise, Educational Event, 2017, LMA International | Communications
Branding Your Brand: The Art of Selling LPM to Your Internal and External Clients
Branding Your Brand: The Art of Selling LPM to Your Internal and External Clients
Domain: Communications
In this workshop you will hear from the experts about what they are doing at their law firms to respond to what clients are asking for, things you should consider when deciding to build your brand, overcoming challenges from lawyers about LPM, creating and marketing successes, and how to repair your brand when things go wrong.
Learning Outcomes:
- Learn how to build your brand Identify how to overcome resistance
- Discuss how to repair your brand
Presenters:
Melissa C. Prince, Esq., Ballard Spahr LLP
Bree Johnson, Stinson Leonard Street
Shea Twomey-Meuse, WilmerHale
Member Price: $59
Prospective Member Price: $79