Bay Area Panel: Trends, Opportunities, and Challenges for 2025 (Hybrid) and Bay Area Fall Social (in-person)
Bay Area Panel: Trends, Opportunities, and Challenges for 2025 (Hybrid) and Bay Area Fall Social (in-person)
Get ready for 2025 with innovative leaders discussing the year to come! The legal industry is in a state of change, and panelists will look to the horizon for ways that legal marketers can prepare to thrive in 2025.
Our fall social will immediately follow this panel, at the same location. Celebrate the season with your legal marketing community! Join us for seasonal bites and beverages, a pie tasting, prizes, and a complimentary headshot. Best of all, spend some time with your Bay Area colleagues and find out what they have planned for the holiday season and the year to come.
Location:
Keker, Van Nest & Peters
633 Battery Street
San Francisco, CA 94111
Panel registration only: Members $15, non-members $25*
Fall Social only: Members $30, non-members $45*
Panel + Fall Social: Members $30, non-members $45*
* If you are a prospective LMA member, please contact David Juarez, Bay Area Chair, for a discount code djuarez@wsgr.com.
Panelists:
Barb Abulafia
Director of Partner Coaching & Lateral Partner Integration
Baker Botts
Barb draws upon 25 years of legal marketing experience to drive multiple coaching programs and oversee lateral partner integration. The year-long programs help partners build their ideal practice through a combination of strategic planning, brand development, enhanced sales skills, cross-selling, connection to firm clients and key initiatives, as well as organizational and motivational support.
Brian Colucci
Chief BD & Marketing Officer
Kilpatrick
Brian's approach to marketing and business development focuses on identifying, developing, and implementing best-of-class client service, project management, technology and communications processes – all with the goal of providing the most effective and efficient platform for lawyers to deliver the best results for their clients. Brian works closely with firm management to understand business trends impacting the legal marketplace and uses this knowledge to implement strategies that maximize client value and satisfaction. Brian is responsible for the firm’s key client, client feedback and client listening programs and uses input from clients to design collaborative solutions to complex legal problems.
Johnyne Garcia
Head of Clients & Markets
Dentons US
Johnyne brings over 20 years of experience in the legal industry and works closely with Firm leadership to shape and implement strategies that drive revenue growth and strengthen market positioning in the US. Johnyne leads a team of over 30 professionals dedicated to client development, communications, proposals, awards & accolades, events, and business intelligence. This team plays a critical role in supporting partners by driving business development, enhancing client relationships, and amplifying the Firm’s brand in the world’s largest legal market.
Panelists:
Barb Abulafia
Director of Partner Coaching & Lateral Partner Integration
Baker Botts
Barb draws upon 25 years of legal marketing experience to drive multiple coaching programs and oversee lateral partner integration. The year-long programs help partners build their ideal practice through a combination of strategic planning, brand development, enhanced sales skills, cross-selling, connection to firm clients and key initiatives, as well as organizational and motivational support.
Brian Colucci
Chief BD & Marketing Officer
Kilpatrick
Brian's approach to marketing and business development focuses on identifying, developing, and implementing best-of-class client service, project management, technology and communications processes – all with the goal of providing the most effective and efficient platform for lawyers to deliver the best results for their clients. Brian works closely with firm management to understand business trends impacting the legal marketplace and uses this knowledge to implement strategies that maximize client value and satisfaction. Brian is responsible for the firm’s key client, client feedback and client listening programs and uses input from clients to design collaborative solutions to complex legal problems.
Johnyne Garcia
Head of Clients & Markets
Dentons US
Johnyne brings over 20 years of experience in the legal industry and works closely with Firm leadership to shape and implement strategies that drive revenue growth and strengthen market positioning in the US. Johnyne leads a team of over 30 professionals dedicated to client development, communications, proposals, awards & accolades, events, and business intelligence. This team plays a critical role in supporting partners by driving business development, enhancing client relationships, and amplifying the Firm’s brand in the world’s largest legal market.
Moderator:
Director of Business Development
Littler
In this role, she develops and leads initiatives to drive new revenue to the firm. Together, Alison and her team of business development managers are responsible for: development and execution of market business development strategies; sales opportunities, generation and qualification of leads; competitive intelligence; and strategic events and sponsorships. For over 20 years, Alison has leveraged her enthusiastic and creative perspective to develop relationship that are specific, relevant and authentic. Alison is diligent about understanding a company's underlying needs and goals; and identifying the solutions and services to best meet those needs. In the law firm environment, Alison has teamed with attorneys on all aspects of client development - including network growth and nurturing and the full sales process.
Sponsor:
For questions or concerns about your event registration, please contact lmawest@legalmarketing.org.