Blog, Communications Blog

To Market a Crisis Practice, Train the Attorneys in Crisis Communications

To Market a Crisis Practice, Train the Attorneys in Crisis Communications

Clients and law firms benefit when their attorneys can skillfully navigate competing interests in a crisis. Unfortunately for many attorneys, crisis skills are rarely taught; they are picked up haphazardly — if at all — over the years. Author Tilden Katz explains how a more formal training process that helps attorneys counsel clients through high-stakes situations may be the solution.