Pricing and Packaging: Value-Based Approaches to Increase Profitability

Packaging, a practice of strategic pricing, can transform the way we deliver legal services. It can be a successful go-to-market strategy that involves frameworks foundational on clients’ perception of value, productization of legal services, targeted delivery of packages by value proposition, commercial monetization of the offering to enhance profitability, and the development of technological infrastructure to sustain the strategy and drive continuous innovation.