Moving the Needle in Business Development: A Guide for Law Firms

Date: December 11, 2024
Time: Noon CT
Sponsored by: 
Domains: Business Development & Marketing Management and Leadership
BoK Competencies: Message and Strategy Planning & Communication Software and Platforms

As legal marketing and business development professionals, our ultimate goal is clear: help lawyers bring in more business from both new and existing clients. But with so many competing priorities, combined with the complexity of working with lawyers, how do we ensure that our time is spent in ways that move the needle?

Monitoring the right metrics, prioritizing impactful initiatives, and motivating lawyers to take the most effective action are all key to success. However, these are easier said than done. In this webinar, our panel consisting of Erin Baxendale, CMO, Sidley Austin, Maura Brandt, CMO, Crowell, and Paul Grabowski, CMO, Bracewell will discuss:

• Which metrics we should keep track of
• How to prioritize initiatives that make the biggest impact 
• How to motivate our lawyers to take the most effective actions 

Learning Outcomes:

• Understand which business development activities to measure
• Discover how to prioritize initiatives for the biggest impact
• Explore methods to motivate lawyers to take effective action 

Presenters:
Erin Baxendale, Chief Marketing Officer, Sidley Austin
Maura Brandt, Chief Marketing Officer, Crowell
Paul Grabowski, Chief Marketing Officer, Bracewell
Barry Solomon, VP Client Value & Innovation, Litera (Moderator)

Price: 
Members: Complimentary