Communications, Media/Public Relations, Southeast Event, Event

LMA Southeast Tech Intensive: Turning Data into Action

LMA Southeast Tech Intensive: Turning Data into Action

Event date: 3/5/2025 8:00 AM Export event

LMA Southeast Tech Intensive: Turning Data into Action

Wednesday, March 5 | 9 a.m. - 4 p.m. ET 

Technology and data-driven strategies are revolutionizing legal marketing beyond what even tech enthusiasts imagined just a few years ago. Join LMASE in Atlanta on March 5, 2025 for our first-ever Tech Intensive, a one-day workshop designed to empower professionals across all functional areas with the skills and insights needed to thrive in today's data-driven landscape.
 
This unique, comprehensive workshop guides participants through the entire lifecycle of turning data into action and revenue—from initial assessment to ROI communication. Whether you're just starting your data journey or looking to optimize your existing strategies, this workshop offers valuable insights for all stages of development. You'll leave with practical skills to enhance your marketing efforts, align with firm strategy, and demonstrate tangible results that can be implemented as soon as you return to the office.
 
What You'll Gain: 
  • Skills to align your data-driven initiatives with firm goals 
  • Techniques to demonstrate value and ROI through compelling data narratives 
  • A competitive edge in the rapidly evolving legal marketing landscape 
  • Valuable connections with peers and industry leaders
 
What to Expect:
  • An expert panel discussion on making an impact at every stage of data maturity 
  • Interactive sessions on designing and executing data-driven initiatives 
  • A showcase of successful case studies, from inception to results 
  • Practical exercises to immediately apply your new knowledge
 
Our speakers are leading professionals who have successfully leveraged data and technology to enhance their firms' presence and success in the legal market. The workshop features collaborative sessions on:
  • Setting the Foundation: Evaluate your starting point, identify areas of opportunity, and lay the groundwork for a data-driven approach to legal marketing and business development
  • Designing Data-Driven Marketing and BD Initiative: Create marketing and business development strategies that leverage data insights and align with organizational objectives
  • Executing and Implementing Agile Initiatives: Apply agile principles to initiatives and effectively communicate their value to key stakeholders
  • Performance Analysis and Real-Time Optimization: Exchange and adopt best practices for program performance analysis and optimization 
  • ROI, ROO, and Data Visualization: Master the art of data storytelling to transform metrics into compelling narratives that showcase strategic impact of marketing and business development efforts

Don't miss this opportunity to stay at the forefront of legal marketing trends. Space is limited to 70 participants to ensure an interactive experience. Register now to secure your spot.

Cost:
 LMA Members: $185
Prospective LMA Members: $225

Location:
 Conference Center @ 999 Peachtree St NE
Fox Rothschild Building)
Atlanta, GA 30309 

Hotel Information:
 Loews Atlanta Hotel
1065 Peachtree St NE
Atlanta, GA 30309

Discounted rooms available for March 4, 2025 at the rate of $269/night.
Included in the rate is guest room internet, 24-hour access to Exhale Fitness, and 20% off overnight parking.

Hotel Room Link

Agenda:
This intensive mirrors the complete data-driven marketing lifecycle while meeting organizations at every stage of their data maturity journey. Through interactive sessions and peer learning, participants will gain actionable strategies matching their current capabilities and future aspirations. Each session incorporates a "good, better, best" framework, ensuring valuable takeaways for professionals from beginners to advanced practitioners.
 
8:45 AM - 9:00 AM: Pre-Conference Networking: Start your day with fellow legal marketing innovators while enjoying premium coffee and light refreshments in our Idea Lab.
 
9:00 AM - 9:15 AM: Welcome and Conference Overview: Set the stage for a transformative day of learning and collaboration as we explore the intersection of data analytics and legal marketing excellence.
 
9:15 AM - 10:00 AM: "Lifecycle Stages of Data-Driven Marketing: Making an Impact at Every Level" - Join industry leaders for an engaging discussion on revolutionizing legal marketing through data-driven approaches. Our expert panel will explore what "good, better, best" looks like at each phase, sharing battle-tested strategies, common pitfalls to avoid, and actionable insights for organizations at every maturity level.
  • Alistair Bone – SVP, Passle
  • Christy Walsh – Chief Operating Officer, Drew Eckl & Farnham
  • Dillon Frawley – Director of Client Experience and Business Development, Brownlee Whitlow & Praet
  • Kelly Harbour – Chief Marketing and Business Development Officer, Moore & Van Allen
10:00 AM - 10:45 AM: Setting the Foundation - Evaluate your starting point, identify areas of opportunity, and lay the groundwork for a data-driven approach. Learn what constitutes basic, intermediate, and advanced data infrastructure and culture while assessing your technology stack and fostering a data-informed decision-making environment.10:45 AM - 11:00 AM: Networking Break/Idea Lab
 
11:00 AM - 12:00 PM: Designing Data-Driven Marketing & BD Initiatives - Explore increasingly sophisticated approaches to data-informed campaign development. This hands-on workshop will help you create marketing and business development strategies that leverage data insights and align with organizational objectives at any maturity level. 
  • Facilitated by Kelly Harbour – Chief Marketing and Business Development Officer, Moore & Van Allen
  • Andrew Hutchinson – Chief Revenue Officer, Nexl
  • Samantha Katz - Director of Corporate Business Development, Troutman Pepper Locke
  • Keli Whitnell – Director of Firm Intelligence, Troutman Pepper Locke
12:00 PM - 1:00 PM: Lunch & Innovation Showcase
 
1:00 PM - 1:45 PM: Executing and Implementing Agile Initiatives - Master execution techniques that scale from simple to complex initiatives. Learn to apply agile principles and effectively communicate value to key stakeholders, regardless of your organization's current capabilities.
  • Morgan Denton Katz – Chief Executive Officer / Founder, Ticketnology
  • Dillon Frawley – Director of Client Experience and Business Development, Brownlee Whitlow & Praet
 
1:45 PM - 2:00 PM: Networking Break/Idea Lab
 
2:00 PM - 3:00 PM: Performance Analysis & Real-Time Optimization - Develop monitoring capabilities that grow with your organization in this dynamic, interactive fishbowl session. Exchange and adopt best practices for program performance analysis and optimization that can be implemented at any level. 
3:15 PM - 4:00 PM: ROI, ROO, and Data Visualization - Build progressively advanced approaches to ROI calculation and visualization. Master the art of data storytelling to transform metrics into compelling narratives that showcase strategic impact, with techniques that scale from basic to sophisticated analysis.4:00 PM - 4:15 PM: Post-Conference Networking & Celebration - Reflect on key learnings and raise a toast to the future of data-driven legal marketing.

Thank you to our sponsors:



 
For questions or concerns about your event registration, please contact lmasoutheast@legalmarketing.org. 

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