Communications, Website Content and Design, Content Level, Advanced, Content Type, Event Recording, Firm Size, All Sizes, Merchandise, LMA International, 2024, Educational Event, LMA International | Communications
The "B" Word: Achieving Differentiation Through Branding
The "B" Word: Achieving Differentiation Through Branding
Domain: Communications
Branding is all too often considered solely the aesthetic part of marketing or even avoided by marketers who are afraid to tackle the issue in a partnership organization. But if done right, it can help your firm stand out in a crowded and largely homogenized marketplace and solidify relationships with clients. Hear our in-house speakers discuss their brand redesign projects, including the use of research to drive change management within the firm to create a brand that speaks to client needs and preferences; challenges and lessons learned throughout the process; and how they maintain brand standards.
Learning Outcomes:- Define exactly what a brand is and how to differentiate your firm through its brand
- Discuss ways to use research to drive change in the law firm and manage the process through a partnership
- Gain an understanding of unique ways to communicate what your firm stands for as part of its brand
Jennifer Larivee, Chief Marketing and Business Development Officer, F3 Law
Kate Stoddard, Chief Marketing Officer, Kelley Drye
Duncan Shaw, Chief Creative Officer, Living Group
Kate Shaw, CEO, Living Group
Price:
Member Price: $79
Prospective Member Price: $9