Business of Law, Profitability and Pricing, Content Level, Advanced, Content Type, Webinar Recording, Firm Size, All Sizes, Shared Interest Group, Client Value SIG, Merchandise, LMA International, Virtual Event, 2020, LMA International | Business of Law
P3: Identifying, Packaging, and Pricing Legal Services as Mass Market Products
P3: Identifying, Packaging, and Pricing Legal Services as Mass Market Products
Sponsored by: Client Value SIG
Domain: Business of Law
Competency: Profitability and Pricing
Most of our pricing opportunities come to us in the form of requests from our clients. However, a growing subset of pricing work comes when our attorneys develop a product or subscription and want to market it to a wide range of clients. When we construct the pricing for these “mass-market” packages, we have different cost, market, and value considerations than if we were responding or reacting to RFPs. This case study will examine one such product, a CCPA Starter Kit prepared as the result of new legislation. We will take a step-by-step approach to understand the best practices for pricing this type of work.
Learning Outcomes:
- Understand the differences in mass-market pricing
- Describe a step-by-step process to develop and price these offerings
- Demonstrate how to identify and pursue opportunities for this type of work within the firm
Presenter:
Brad Williamson, Pricing Manager, Perkins Coie LLP
Price: Complimentary for Members