Marketing Management and Leadership, Budgeting, Consultant and Vendor Management, Content Level, Essential, Content Type, Webinar Recording, Firm Size, All Sizes, Shared Interest Group, Solo/Small Team SIG, Merchandise, LMA International, Virtual Event, 2020, LMA International | Marketing Management & Leadership
Marketing on a Short(er) Shoestring
Marketing on a Short(er) Shoestring
Sponsored by: Small Firm/Solo Marketer SIG
Domain: Marketing Management and Leadership
Competencies: Budgeting & Consultant and Vendor Management
Marketing budgets can be a constraint in a regular market. What happens to your budget when a pandemic strikes? We will discuss what you can do to advance the marketing and business development strategies of the firm in times when your budget is either cut or under intense scrutiny.
Learning Outcomes:
- Discuss how to cut your budget without losing ground on strategic objectives
- Explain how to have uncomfortable conversations with vendors
- Discuss how to take advantage of the "down" time to focus on attorneys on building their battleship
Presenters:
Mark Hollander, Director of Client Services, Whitfield & Eddy Law
Tanya Riggan, Director of Client Services, Koley Jessen
Price: Complimentary for Members