Communications, Digital Marketing, Content Level, Essential, Content Type, Webinar Recording, Firm Size, All Sizes, Shared Interest Group, , Merchandise, LMA International, Virtual Event, 2020, LMA International | Communications

Hope for the Best, Prepare for the Worst: What it Takes to Develop and Implement an Effective Social Media Policy at Your Law Firm

Hope for the Best, Prepare for the Worst: What it Takes to Develop and Implement an Effective Social Media Policy at Your Law Firm

Sponsored by: Social and Digital Media SIG
Domain: Communication
BoK Competency: Interactive and Digital Marketing

With the pandemic moving everyone online and the issues of social and racial justice at the forefront, it’s important for a law firm to have an effective social media policy in place. In this session, our speakers will take you through the steps of developing a policy, provide tips on implementation, and discuss non-compliance measures. The session will wrap-up with a Q&A.  

Learning Outcomes:

  • Discuss the who, what, when, where, and how of policy development.
  • Navigate how to try and avoid potential issues and how to handle non-compliance.
  • Understand the importance of management buy-in and support of the policy.

Presenters:
Lindsey Bombardier, Director, Business Development and Marketing, Lenczner Slaght
Adhi Reza, Marketing Specialist, Lenczner Slaght

Price: 
Members: Complimentary
Prospective Members: $79


Tags: Merchandise