Building Consensus and Adoption of Large-Scale Projects at Your Firm

Seasoned marketers from both large and mid-sized firms will share their tried-and-tested techniques for effectively executing projects of all sizes. Whether you're a marketing professional looking to enhance your project management skills or a team leader seeking to navigate complex challenges, this presentation will provide valuable insights into the key planning steps, project initiation, and execution.

During this session, our expert speakers will share real-world stories of successfully gaining buy-in from key firm stakeholders and implementing and adopting projects within their organizations.  Some of these success stories will include launching a new website and the approval process, implementing a new CRM system and other marketing technology programs, and developing a business development coaching and training program. By learning from their experiences, attendees will gain the knowledge and tools required not only to survive but to thrive when leading a big project at their firm.

Learning Outcomes:

• Discuss how to identify and collaborate with key stakeholders, including both advocates and skeptics, at your firm.
• Describe frameworks to manage expectations and keep your project on time and on budget.
• Summarize how to recover gracefully from missteps that may occur during the project.