Value This: The Client Perspective

Domain: Business of Law

Chris Sweet will share a client’s perspective on value by answering some of the questions that often do not get fully answered.  Chris will share a behind-the-scenes perspective intended to help pricing, marketing and business develop professionals more effectively focus their services and efforts: AFAs, RFPs, rates, relationships, LPM, and value-add services.  The success of this program relies on the audience’s willingness to ask hard and blunt questions.

Topics include:

• Understand your role in defining client value and how to handle the variability
• Reconsider your client-value strategy based on client intelligence and fundamentals
• Prioritize value offerings according to the maturity of the client relationship or expressed needs (do the things that matter)

Presenter(s):
Christopher Sweet, Elevate Services

Member Price: $59
Prospective Member Price: $79