Turning a Lawyer's Passion into a Practice

By connecting their marketing/business development strategies and activities to authentic areas of interest, lawyers will be more engaged in business development, more willing to follow through with their activities and more likely to generate results.

This session is designed for marketing and business development professionals who coach lawyers to help them build their clientele. It will showcase lawyers who have built successful practices by incorporating personal passions into their marketing plans. The panelists will present their strategies for building their practices, including specific resources and activities (e.g., organizations, publications) that helped them build their visibility and network. The panel will also provide practical advice and tools that marketers can use to help lawyers identify and assess potential opportunities.

Michelle Corrigan Erikson, Partner, STINSON LLP

Melody Lynch, Shareholder, Lowndes

Sally Schmidt, President, Schmidt Marketing, Inc.