The Power of Podcasting

Domain:  Communications

You have made a strategic decision to add podcasting to your client communication tool kit. However, how do you gain buy-in from leadership to progress from the “shiny object” stage to implementation? We all produce e-communications, webinars, events and content. Few law firms take the initiative to develop a podcast program. Learn from a former television broadcaster how to create compelling podcasts, build a following and have your attorneys lining up to be part of your program. Find out the strategic and tactical steps to ensure your podcast program is a success and produces return on objective.

You’ll learn how to:

• Determine how podcasting aligns with your marketing plan and brand
• Gain buy-in from leadership
• Create content that builds a following
• How to get the job done effectively and inexpensively: Is this thing on? Mics, phones and laptops
• Define success

Presenter:
Heather McMichael, Media Relations Manager, Shook, Hardy & Bacon LLP

Member Price: $59
Prospective Member Price: $79