Content Type, Event Recording, Merchandise, Northeast
Northeast Recording: The 5 W's of Competitive Inte
Northeast Recording: The 5 W's of Competitive Inte
Recorded 6/3/2021
Join our esteemed panel as we explore the challenges and questions facing firms considering Competitive Intelligence programs. Why should law firms implement CI into their client engagement process? When should you begin? What resources should you prioritize? Which technology solutions are available to assist with the process? Who are your internal champions that can help achieve your goals?
We’ll also examine some of the “hows,” including how you can use intelligence to inform your decisions and how to staff a CI program and, most importantly, how you can achieve your goals.
Join our esteemed panel as we explore the challenges and questions facing firms considering Competitive Intelligence programs. Why should law firms implement CI into their client engagement process? When should you begin? What resources should you prioritize? Which technology solutions are available to assist with the process? Who are your internal champions that can help achieve your goals?
We’ll also examine some of the “hows,” including how you can use intelligence to inform your decisions and how to staff a CI program and, most importantly, how you can achieve your goals.
Panelists:
Chief Marketing Officer
Fish & Richardson
Meg Evans
Director of Knowledge Management
Research Services
Goulston & Storrs
Joe Toomey
Product Manager,
Professional Services Global Intelligence
Moderator
Michelle Murray
Senior Consultant
PP&C Consulting
COST: LMA members complimentary. All others $25