Northeast Recording: LMA Philadelphia: Two Paddles, One Boat - How to Integrate Your Communications Program Into Marketing and Business Development

In many law firm marketing departments, communications and public relations are a “solo act;” the B.D. and marketing folks do their thing, while P.R. and communications staff do theirs. Social media posts and tweets go out, sometimes failing to keep in touch with the firm and department’s overarching messages-to-market. 

But communications and media outreach are crucial and integral elements of the marketing & business development toolbox and can readily be used to advance the business goals of your firm. Why not get them all working together? 

Our presenters will demonstrate how B.D. goals and outreach can use the media and communications function to conquer new markets and industries, as well as reinforce the ties in areas where the firm is already known, through real-life examples of successful hybrid efforts. The session will be highly interactive and call on audience members to share their own experiences and questions about the process. 

Speakers:

• Joshua Peck, Director of Media Relations at Akerman LLP
• Jill S. Clark, Director of Marketing at Bricker & Eckler

Cost:
LMA members complimentary.  All others $25

                                                                            July Program Sponsor