Marketing Management and Leadership, Firm Organizational Structure and Dynamics, Technology Management, Data and Analytics, Content Level, Advanced, Content Type, Event Recording, Firm Size, All Sizes, Merchandise, LMA International, Educational Event, 2023, LMA International | Technology Management
Marketing Analytics Bootcamp - Part 2: Advancing Your Marketing Analytics Operation
Marketing Analytics Bootcamp - Part 2: Advancing Your Marketing Analytics Operation
Domains: Technology Management & Marketing Management and Leadership
Are you ready to become a legal marketing analytics pro? This session will introduce you to new ways of designing and leveraging the Marketing Analytics operation. Work as a team and learn how to put together insightful, compelling analytics output for your firm.
- Research and introduce new data sources into your Analytics workflow
- Develop reporting that is proactive in nature, rather than waiting for a report request to come in
- Learn, at an introductory level, how statistical modeling can help take your Analytics function into the future
Jason Kennedy, Consultant, Calibrate Legal, Inc.
Price:
Member Price: $59
Prospective Member Price: $79