Kansas City: Strategic Conversations: Member Insights on the Evolving Legal Marketing Landscape

Strategic Conversations: Member Insights on the Evolving Legal Marketing Landscape

Thursday, September 26 | 5 - 7 p.m. CT

Do you have a burning question about measuring performance and ROI? Are you wondering how your marketing department can more effectively harness data to drive business development? You can get your answers to these questions and more answered at this upcoming social and educational event, which will include time to network with your legal marketing peers in Kansas City and a wide-ranging panel discussion featuring local LMA members.

Enjoy drinks and appetizers and listen to a panel discussion focusing on subjects including AI, client service, business development and KPIs and ROI. The panel’s moderator is Bob Silvy, and panelists include Katherine Hollar Barnard, Tanya Riggan and Sara Pierson. Attendees will have a chance to ask questions throughout the discussion.

LMA Body of Knowledge: Business Development

Speakers:
Katherine (Katie) Hollar Barnard
Managing Partner and CEO, Firesign

Katherine (Katie) Hollar Barnard creates legal brands that connect and communications that deliver. A former two-time AmLaw 200 CMO, Katie now leads Firesign, an agency dedicated to law firms and legal service providers. She has been recognized among PR Daily’s Top Women in Marketing and earned awards for identities, websites, newsletters, videos and more, but she may be most proud of her decade-plus ban on gavels, law books, the scales of justice, and other legal clichés. She currently serves as co-chair of the LMA's Strategies & Voices editorial committee.

Sara Pierson
Director of Marketing and Business Development, Fraser Stryker PC LLO

Sara Pierson is the Director of Marketing and Business Development at Fraser Stryker PC LLO, a full-service law firm based in Omaha, NE. A forward-thinking professional, Sara leads the firm’s marketing and business development department with a commitment to delivering strategic, thoughtful initiatives that drive results and elevate firm objectives. With a strong foundation in the legal industry, she is passionate about the professional development of others, a passion that inspired her to volunteer as a member of the Board of Directors for the LMA Midwest Region.



Tanya Riggan
Director of Client Relations, Koley Jessen

Tanya Riggan is the Director of Client Relations at Koley Jessen, a full-service law firm based in Omaha, Nebraska, with over 110 attorneys. With 25 years of experience in professional services marketing, including roles at a Big 4 accounting firm and two AmLaw 100 law firms, Tanya is passionate about driving business development and expanding client relationships. She leads strategic initiatives and individual coaching programs that empower attorneys to achieve their growth objectives. Additionally, Tanya spearheads the firm’s strategic planning process, aligning Koley Jessen’s vision with actionable goals.



Bob Silvy
Managing Director, Level Four Consulting

Bob Silvy is the Managing Director at Level Four Consulting in Kansas City, MO. He delivers targeted sales coaching and training to improve business development results for growth-focused accounting and law firms nationwide. With over 30 years of experience as a Senior Vice President at American City Business Journals, Bob specialized in B2B sales, managed teams, and created impactful sales training programs. For the past 15 years, Bob has been actively involved with the Association for Accounting Marketing and the Legal Marketing Association.

Location:
The Ship
1221 Union Ave
Kansas City, MO 64101

Cost:
LMA Members: Complimentary!
Prospective LMA Members: $30

For questions or concerns about your event registration, please contact lmamidwest@legalmarketing.org