From Mad Men to Math Men – Why the Rise of Digital Makes Data the New Imperative

Domain: Technology Management

Law firm marketing departments with the most credibility and leverage are using data to tie marketing activity directly to business results. While use of data is becoming best practice, there is a wide gulf between firms that do and do not measure marketing success. In this session, you’ll learn how the growth of digital in legal marketing has only complicated matters, giving rise to many new roles and creating a headache for the CMO trying to allocate resources and prove the worth of the marketing department to fee earners. You’ll consider as the importance of being as fluent in the language of numbers as in the language of campaign creation and branding. The panel also will reflect on what the industry standard should be for measuring performance and results to guide decision making.

Topics include:

• How the best firms approach measurement in marketing: What exactly they measure and where they get their data
• What the future standards of marketing metrics might look like and reporting them to management
• How digital technology advancements will affect the way marketing teams function and measure their performance

Presenters:
Jeffrey J. Berardi, Chief Marketing Officer, K&L Gates LLP
David Brady, Chief Executive Officer, VutureGroup
Erin Meszaros, Chief Business Development and Client Service Officer, Sutherland Asbill & Brennan LLP

Member Price: $59
Prospective Member Price: $79