Achieving Success When Seeking Coverage by National Business Journalists: A Q&A With The Playbook Editor-in-Chief Ty West

Legal marketers are working hard to encourage their attorneys to advance their roles as true business advisors to their clients, as well as speak to both those clients and other business leaders through media coverage. For those looking to achieve national business coverage, Ty West (The Playbook) shares certain best practices that can help produce impressive results.