Phoenix: AI’s Impact on Lawyer Business Development

AI’s Impact on Lawyer Business Development

Wednesday, February 26 | Noon - 1 p.m. MT 

As AI increasingly handles traditional legal tasks, lawyers must shift their focus to mastering the skills that are essential for attracting, retaining, and growing client relationships in the future.

This program doesn’t delve into the technicalities of AI itself but instead emphasizes the critical marketing, business development, and client service competencies lawyers will need to thrive in an evolving industry.

Created by Hall of Fame coach and two-time best-selling author David Freeman, J.D., this program draws on his 30 years of experience training and coaching thousands of lawyers, combined with insights from a targeted survey on this topic. Key areas of focus include: 

• The growing importance of client development skills in the legal profession. 
• Identifying and implementing the specific skills lawyers must cultivate. 
• Effective strategies for developing these skills within legal teams. 
• Methods for measuring business development performance. 

This session is invaluable for legal marketers and forward-thinking lawyers who are ready to prepare for the inevitable changes shaping the future of the profession.

LMA Body of Knowledge:  Business of Law, Client Services, Business Development 

OurSpeaker:

David Freeman, J.D.
Founder, Lawyer BookBuilder and Managing Director & CEO, David Freeman Consulting Group

About the Presenter:
David Freeman, J.D. is a former practicing lawyer, an award-winning consultant, and a two-time best-selling author who teaches lawyers how to become great rainmakers. David is a member of the National Law Journal Hall of Fame for being voted the #1 business development consultant and coach in the United States for several consecutive years, and for over 30 years, he has trained and coached well over 10,000 lawyers in over 230 law firms worldwide. David has worked with nearly half of the Am Law 200, he’s the author and co-author of 16 books on law firm business development and leadership, and he is the creator of Lawyer BookBuilder, a turnkey business development training and accountability program.

Location (Hybrid):
In-Person: 
Perkins Coie
2525 E. Camelback Road
Suite 500 Phoenix
AZ 85016-4227 

Virtual: 
A Zoom link will be emailed in advance of the event. 

Cost:
LMA Members: $20
Prospective LMA Members: $40

For questions or concerns about your event registration, please contact lmasouthwest@legalmarketing.org