Business Development, Business Development Planning and Coaching/Training, Marketing Management and Leadership, Marketing Planning, Content Level, Essential, Content Type, Event Recording, Firm Size, All Sizes, Merchandise, LMA International, 2024, Educational Event, LMA International | Business Development

Navigating the Marketing Maze: An Open Exchange Program for Small to Mid-Size Firms

Navigating the Marketing Maze: An Open Exchange Program for Small to Mid-Size Firms

Domains: Marketing Management and Leadership, Business Development

Small and mid-size firm marketers consistently face an uphill battle when it comes to limited resources, budget constraints, and the constant need for innovative strategies to stay competitive in the legal industry. Join us and your fellow legal marketers for an open exchange, where we will aim to address the challenges that small and mid-size firm marketers encounter daily. This interactive forum will provide an opportunity for legal marketers to come together and share their experiences, discuss the unique challenges they encounter and brainstorm practical solutions. Through collaboration and collective problem-solving, we will explore topics such as management buy-in, attorney participation, processes and procedures, staff training, and more. This session aims to empower legal marketers with actionable strategies to overcome their daily marketing hurdles, leaving with a renewed sense of confidence in navigating the legal marketing maze.

Learning Outcomes:
  • Identify the difference between cores issues versus symptoms
  • Exchange practical insights to challenges you are currently facing
  • Build a network of supportive peers
Presenters:
Emy Cook, Head of Marketing & Operations, Powers Taylor LLP
Kate Schenkel, Director of Marketing, Pond Lehocky Giordano LLP
Caroline Knecht, US Senior Director of Communications, Pogust Goodhead
Megan Radomski, Director of Marketing, Dolce Panepinto, Attorneys at Law
Wayne Pollock, Founder, Copo Strategies & Law Firm Editorial Service

Price: 
Member Price: $79
Prospective Member Price: $99
Tags: Merchandise