Mid-Atlantic: Driving Pricing and Profitability

Recorded January 27, 2022

Now more than ever, clients expect and demand value when sourcing legal services. Whether or not you have dedicated pricing professionals within your firm, join this session to learn actionable methods for influencing and leading discussions to help truly move the value needle for clients.

Tim Corcoran will share insights about the current state of pricing in the legal industry and how firms are addressing clients’ requests for greater value and predictability. Discussion topics include:

• How firms can respond to Covid rate cuts or discount demands that will impact approaches going forward
• How to help partners navigate challenging pricing requests from clients
• Current considerations for offering alternative fee arrangements (AFAs)
• How to initiate conversations about budgets and keep law firm and client expectations aligned

Body of Knowledge (BoK): Business of Law

Location: Zoom

Cost:
$15 for LMA Members
$20 for Prospective Members

For questions or concerns about your event registration, please contact lmamidatlantic@legalmarketing.org.