Rebranding a Rebrand: Ten Insider Tips for Gaining the Confidence and Support of Law Firm Leadership Throughout the Creative Process

Every great brand tells a story, conveying the history, values, mission and distinctions of an organization — but have you considered that the story behind the story is equally important? For legal marketing professionals, that story not only involves leading key aspects of the design process, but also conducting an all-out campaign for change within the firm.