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August 30, 2016 - 01:28 PM
Back in the dark ages of the internet, building “the list” was a best practice for email marketing. The theory was great: send your firm’s monthly newsletter, event listings, and any other firm content down the pipe and a certain percentage of people will “convert.”
August 30, 2016 - 09:50 AM
he LMA Your Honor Awards cover excellence in legal marketing. New this year, all categories are aligned with the Body of Knowledge, created by the Legal Marketing Association.

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